The Festival, which addresses the themes of the 2030 Agenda Goals with a focus on sustainability, takes place across the towns of Alba, Barolo, La Morra, and Govone. The main venue for the events is the “Giacomo Morra” Exhibition and Conference Center in Piazza Medford, Alba. Other initiatives of the Sign Festival program are held in Piazza Falletti and inside the exhibition halls of WiMu – The Wine Museum of Barolo, in Piazza del Castello and the historic center of Govone, and in the municipal hall of La Morra.